Drawing Circles Around the New Economy

Way back in the late 90s and early 2000s, the “dot com” boom was fueled by companies posting big revenue growth, and as it turned out, much of that revenue turned out to be what was known as “round trip” — it wasn’t all that real.
For example, AOL would pay People Magazine $200K for exclusive online rights for photos of some 90s celebrity’s new baby, and then People Magazine would buy $200K worth of ads on AOL. By sheer coincidence, People Magazine and AOL were both owned by AOL Time Warner, so in effect, each subsidiary now had $200,000 in “revenue growth” that didn’t improve either company’s profits one dime.
Startup entrepreneur and angel investor Chris Dixon wrote a hilarious send-up of the Facebook economy and the Zynga games people are playing inside of Facebook. (Just because I have no free time, I’ve studiously avoided all of these, despite numerous opportunities to join someone’s mafia family or become a pirate or ninja.)
While the Facebook Economy by no means has the “fakeness” of round-trip revenue, it certainly makes for some good laughs and we will see how much real cash makes it into this ad-and-game-supported business model that is supposed to eventually pay for the social networking craze (as well as make some smart people very rich).
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amurray
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http://www.aaronklein.com aaronklein
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amurray
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http://www.aaronklein.com aaronklein

